Blanca Herrera is the CEO of Bebé Caramelo, a business she has owned for the last eight years. With over sixteen years of experience in her career, Blanca is best known for her expertise in marketing and finance. In 2010, she was invited to join a project, which eventually led to the formation of Bebé Caramelo. They started out making bassinets and diapers and then took the business to expos in Mexico at the World Trade Center.
On an average day, Blanca coordinates commercial activities, selling, marketing, and ecommerce. She makes important negotiations with big enterprises in Mexico, and most recently for a new marketplace with Elektra Grupo Salinas. She also manages activities to accomplish sales, now in Wal-Mart and Amazon and their own online store. She handles issues such as production department, some related to design- for example knowing consumer desires for baby products, and pays close attention to new trends like colors or materials or shapes. She then communicates with the production department to implement the findings.
Following the completion of her Bachelor’s degree, Blanca went on to receive a Masters degree in Marketing and Finance from ITAM in 2006. Last year, she took a psychology course to better understand her client’s drives and motives and consumer needs. In the coming years, Blanca would like to have a trademark for Bebé Caramelo consolidated in the national market. She credits her success to her personal growth, the passion she has for her work and having a great support system. In her spare time, she enjoys dancing and making jewelry.
Blanca is looking forward to networking and connecting with other like-minded professionals, and to gaining the recognition and credibility of being a member of the International Society of Female Professionals.