Paula Tornroos has been working in International Marketing and Communications for nearly 20 years. Her recent role was at ABB based in Finland as Global Marketing and External Communications Manager. Her expertise was in Corporate Branding, Project Management, Change Management, and Communications Strategy. She dealt in Internal and External Communications, was a Team Leader and was responsible for the communications strategy for the Service Business of Electrification She worked cross channel and with various stakeholder groups which taught her to see the corporate vision but worked internally to understand the value of collaboration. She is refocusing her future career to business development supporting HR and sustainability, supporting change management with means of communication, promoting employer branding, and developing organization culture by fostering ethical leadership.
She in finalizing her eMBA in the near future and her theses will focuse on practical ways to foster healthy organizational culture based on key characteristics of the Scandinavian equal company culture. Paula has also worked with Distribution Channels,, Sales, Budgets, Reporting, and Forecasting. She worked with On-line Media Marketing, Product Launches, and Event Management. She worked in all channels of Marketing and Sales Globally.
Paula is a specialist in Linguistics and speaks English, Finnish, Swedish, and German and is now forging a new path professionally and her target is to work for Human Relations, Brand and Organizational Development. She is motivated by People, Business and Brand Development and Collaborative Initiatives. She is very passionate about developing Company Culture, International Collaboration and Value Based Leadership.
Paula is currently conducting Executive MBA at The University of Vaasa and has obtained a Masters Degree in International Cultural Studies/Linguistics/Organizational Management and Marketing from the same university. She studied Commerce and Foreign Trade at The Tampere University of Applied Sciences for her Bachelors Degree.
International Society of Female Professionals Member, Paula Tornroos, MA , can be found on the Association Directory, where she is looking forward to networking with you.