The International Society of Female Professionals Recognizes Heidi Lieske

Fort Mill, South Carolina – The International Society of Female Professionals (ISFP) is honored to recognize Heidi Lieske for her outstanding achievements as a Director of Brand Management & Marketing at By’s Transport Inc. With a proven track record of driving growth and elevating iconic brands, Heidi has demonstrated remarkable expertise and dedication in the field of marketing.
As a Brand Management and Marketing Executive, Heidi has successfully revitalized renowned brands, including Hoover, Frank’s RedHot, and Procter & Gamble’s labels COVERGIRL and Max Factor. Throughout her illustrious career, Heidi has been a catalyst for change, leveraging her entrepreneurial mindset, digital acumen, and deep consumer insights to forge meaningful connections and drive innovation for brand success.
Heidi’s achievements in the realm of marketing and brand management are nothing short of exceptional. Exceptional in integrated marketing, she spearheaded the planning and execution of two successful campaigns, contributing to a remarkable 49% overall sales increase for the $220M Dirt Devil brand and a 65% surge in direct-to-consumer (DTC) sales for the $500M Hoover brand. She is also highly skilled in strategic planning and execution, brand positioning and architecture, and catalyzing explosive sales growth.
Heidi’s expertise spans strategic planning and execution, new product development, market segmentation, consumer insights, agency and stakeholder relations, brand alliances, team building, and executive presentations.
To learn more about Heidi Lieske and her remarkable career, visit her LinkedIn profile:
International Society of Female Professionals Member Heidi Lieske can be found on the Association Directory, where she is looking forward to networking with you.